Revive cold leads with value-driven campaigns that acknowledge the silence and offer a fresh reason to engage before archiving them permanently.
Leads go cold. They stop opening emails, stop responding, and disappear from your pipeline. Re-engagement sequences give them one last chance before you archive them. They acknowledge the silence, offer fresh value, and ask a simple question: still interested? This chapter shows you how to design re-engagement sequences that win back cold leads by offering real value, making it easy to re-engage, and cleaning your database of people who will never convert.
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.
Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.
Klaviyo provides email and SMS marketing built specifically for e-commerce with deep Shopify integration and revenue attribution.
Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.
Brevo provides email marketing, SMS campaigns, and marketing automation with transactional email capabilities for growing businesses.
Your best leads go cold because you're not in their inbox when they're ready to buy. Nurture sequences solve the timing problem. Stay top of mind with automated follow-up that delivers value, handles objections, and keeps momentum alive between meetings, proposals, and decisions.
See playbookAutomate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.
