Partner-led growth

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.

Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.

Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.

Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.

Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.

Systematically rank projects and opportunities using objective frameworks, ensuring scarce resources flow to highest-impact work.

Credit the channel that introduced prospects to your brand to measure awareness efforts and understand which top-of-funnel activities start customer journeys.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.

Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.

Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Deploy fast, low-cost experiments to discover scalable acquisition and retention tactics, learning through iteration rather than big bets.

Group customers by acquisition period to compare behaviour patterns and identify which acquisition channels and time periods produce the best long-term value.

Organise the tools that capture leads, nurture prospects, and measure performance to automate repetitive work and connect customer data across systems.