Organise educational content so visitors find answers, build trust through expertise, and move naturally toward conversion without being pushed.
Resource pages are where prospects educate themselves. They're researching solutions, comparing approaches, and trying to understand what good looks like. If your resource library is a mess poor navigation, unclear categories, no search prospects leave frustrated. If it's organised well, they consume multiple pieces, build trust in your expertise, and convert when ready. This chapter shows you how to structure resource pages that guide visitors from awareness to consideration, surface your best content, and make it easy to convert without feeling pushy.
Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.
Collaborative design for interfaces and assets excellent for landing pages, ads, and prototypes when marketing and design need alignment.
Hotjar captures user behaviour through heatmaps, session recordings, and feedback polls to understand how visitors use your website.
Microsoft Clarity provides free session recordings, heatmaps, and user behaviour analytics without traffic limits or time restrictions.
Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.
Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.
Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.
Squarespace builds complete websites with beautiful templates, hosting, and e-commerce features for creators, small businesses, and portfolios.
Most B2B websites confuse visitors instead of guiding them. Clear structure helps buyers self-educate, compare solutions, and decide to engage. Build pages that answer questions, establish credibility, and make taking the next step obvious.
See playbookRequire email addresses in exchange for valuable content to generate leads whilst ensuring the asset provides enough value to justify the friction.
Offer specific downloadable resources related to blog content to convert readers into leads by providing deeper value on topics they're already interested in.
Identify individuals who've shown initial interest in your offering, separating them from cold prospects for targeted nurture.
Craft clear, compelling prompts that drive specific user actions across platforms, from clicking through to converting.
Optimise your website and content to rank prominently in organic search results, capturing traffic without ongoing advertising spend.
