Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

B2B growth wiki illustration

Definition

API

Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

Why this matters

Example 1

Example 2

Example 3

How to apply

API

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

How to choose your growth tools

The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.

See playbook
How to choose your growth tools