Content upgrade

Offer specific downloadable resources related to blog content to convert readers into leads by providing deeper value on topics they're already interested in.

B2B growth wiki illustration

Definition

Content upgrade

Offer specific downloadable resources related to blog content to convert readers into leads by providing deeper value on topics they're already interested in.

Why this matters

Example 1

Example 2

Example 3

How to apply

Content upgrade

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Lead capture system

Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.

See playbook
Lead capture system