Design the prominent first section of pages to communicate value immediately and guide visitors toward conversion without requiring them to scroll or search.

B2B growth wiki illustration

Definition

Hero section

Design the prominent first section of pages to communicate value immediately and guide visitors toward conversion without requiring them to scroll or search.

Why this matters

Example 1

Example 2

Example 3

How to apply

Hero section

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

B2B website foundations

Most B2B websites confuse visitors instead of guiding them. Clear structure helps buyers self-educate, compare solutions, and decide to engage. Build pages that answer questions, establish credibility, and make taking the next step obvious.

See playbook
B2B website foundations