Positioning statement

Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Select metrics that reveal whether you're achieving strategic goals to track progress and identify problems before they become expensive to fix.

Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.

Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.

Cultivate belief that skills and results improve through deliberate effort, treating setbacks as learning opportunities rather than fixed limitations.

Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.

Turn satisfied customers into active promoters who systematically bring qualified prospects into your pipeline at near-zero acquisition cost.

Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.

Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.

Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.

Measure the month-over-month growth in qualified leads to predict future revenue and catch pipeline problems before they impact revenue three months later.

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.