Positioning statement

Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.

Connect tools so data flows automatically between systems to eliminate manual entry, keep records current, and enable sophisticated workflows across platforms.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Enable tools to exchange data programmatically so you can build custom integrations and automate processes that vendor-built integrations don't support.

Distribute conversion credit across multiple touchpoints to recognise that customer journeys involve many interactions and channels working together.

Define how you're different from alternatives in a way that matters to customers to guide all messaging and ensure consistent market perception.

Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.

Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.

Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.

Win customers through direct sales conversations where reps guide prospects from discovery to close with personalised solutions and relationship building.

Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.

Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.

Track revenue growth from existing customers through expansion and contraction to prove your product delivers increasing value over time.

Estimate the maximum revenue opportunity if you captured 100% market share to size your opportunity and prioritise which markets to enter first.

Interpret experiment results to understand the probability that observed differences occurred by chance rather than because your changes actually work.

Focus your entire organisation on the single metric that best predicts success at your current growth stage, avoiding distraction and misalignment.

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.