Require email addresses in exchange for valuable content to generate leads whilst ensuring the asset provides enough value to justify the friction.

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Definition

Gated content

Require email addresses in exchange for valuable content to generate leads whilst ensuring the asset provides enough value to justify the friction.

Why this matters

Example 1

Example 2

Example 3

How to apply

Gated content

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Lead capture system

Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.

See playbook
Lead capture system