Create automated onboarding flows that introduce new subscribers to your brand. Deliver value and next steps immediately after signup.
The first email after signup sets the tone. A generic "thanks for subscribing" wastes the moment. A proper welcome sequence delivers immediate value, sets expectations, and guides people toward the next action booking a call, starting a trial, or reading key resources. This chapter shows you how to map your welcome sequence, write emails that engage instead of just informing, and configure automation triggers and delays that feel natural instead of robotic.
Manual lead management breaks at scale. Automation captures every lead, scores them by intent, and keeps them warm until they're ready to buy all whilst you sleep.
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Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.
Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
