Compound growth rate

Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Track your user journey through Acquisition, Activation, Retention, Referral, and Revenue to identify which stage constrains growth most.

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Choose one metric that best predicts long-term success to align your entire team on what matters and avoid conflicting priorities that dilute focus.

Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.

Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.

Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.

Deploy fast, low-cost experiments to discover scalable acquisition and retention tactics, learning through iteration rather than big bets.

Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.

Assign credit to marketing touchpoints that influence conversions to understand which channels work together and deserve budget in multi-touch journeys.

Document your repeatable processes in clear, step-by-step instructions that ensure consistency, enable delegation, and capture institutional knowledge.

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.

Cultivate belief that skills and results improve through deliberate effort, treating setbacks as learning opportunities rather than fixed limitations.

Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.