Send a series of scheduled emails that educate prospects over time to stay top-of-mind without overwhelming them with aggressive sales pitches.
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The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
The wrong tools create friction. The right ones multiply your output without adding complexity. These are the tools I recommend for growth teams that move fast.
Small improvements multiply. A 10% gain across twelve metrics doesn't add up to 120% - it compounds to 3x growth. This is the mathematical engine behind systematic growth.
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Four decisions that shape everything else. When growth feels harder than it should, the problem is usually here. Get these right and execution becomes much easier.
Without rhythm, effort becomes scattered and progress invisible. A consistent operating cadence keeps your team aligned and your growth system continuously improving.
Move warm leads toward a discovery call. Share case studies, answer objections, drop booking links at the right moment. Fast track for hot leads, slower for warm.
Build active lists that update automatically as contacts meet criteria, create segmentation rules based on behaviour and attributes, and set up list hygiene automation that removes inactive or unqualified contacts.
Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
Measure the percentage of customers who stop paying to identify retention problems and calculate the true cost of growth in subscription businesses.
Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.
Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.
Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.
Design experiments that answer specific questions with minimum time and resources to maximise learning velocity without over-investing in unproven ideas.
Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.
Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.
Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.
Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Prioritise tasks systematically by sorting them into urgent-important quadrants, focusing effort on high-impact activities.
Capture specific user actions in your product or website to understand behaviour patterns and measure whether changes improve outcomes or create friction.
Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.
Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.
Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.
Win customers through direct sales conversations where reps guide prospects from discovery to close with personalised solutions and relationship building.
Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.
Compare two versions of a page, email, or feature to determine which performs better using statistical methods that isolate the impact of specific changes.
Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.
Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.