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Track what matters: set up events, attribution and reporting to confidently guide your growth decisions.
Set up Google Tag Manager and GA4 to track real growth metrics — including for sites like Webflow, HubSpot and Notion.
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Looker Studio helps B2B marketers engage leads with speed.
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Typeform helps B2B marketers scale campaigns with efficiency.
Databox helps B2B marketers engage leads with clarity.
Implement impactful OKRs to align teams, create focus, and drive measurable success in your organisation.
Guide continues below.
Watch my screen and follow the exact 12-step framework I have taught to 1500 marketers, turning small ad budgets into big results.
Free course
45 min
English, Dutch
Track what matters. Decide which actions support growth and set up clear goals.
Learn how to exclude your own IP address from Google Analytics 4 to keep your data accurate and free from internal traffic noise.
Get the right foundations in place by installing Google Tag Manager and Google Analytics 4 on your site.
Once your events are tracked, build useful GA4 reports to understand what’s working.
Set up conversion tracking for real business actions—like meetings, sign-ups and visits.
Focus on the key metric that defines success for your business.
Set clear, inspiring goals and track them with hard numbers using Objectives and Key Results (OKRs).
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
