Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.

B2B growth wiki illustration

Definition

Engagement

Measure likes, comments, and shares to evaluate content resonance and algorithmic distribution on social platforms that reward interactions with reach.

Why this matters

Example 1

Example 2

Example 3

How to apply

Engagement

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

LinkedIn thought leadership

Optimise your profile so it converts visitors to leads. Warm up your network before posting. Build a content calendar that keeps you ahead. Write posts that drive action. Time publishing to maximise reach.

See playbook
LinkedIn thought leadership