Cohort analysis

Group customers by acquisition period to compare behaviour patterns and identify which acquisition channels and time periods produce the best long-term value.

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Definition

Cohort analysis

Group customers by acquisition period to compare behaviour patterns and identify which acquisition channels and time periods produce the best long-term value.

Why this matters

Example 1

Example 2

Example 3

How to apply

Cohort analysis

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Playbook

Compound growth

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Compound growth