Place critical information and calls-to-action in the visible area before scrolling to capture attention immediately when visitors land on pages.
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Place critical information and calls-to-action in the visible area before scrolling to capture attention immediately when visitors land on pages.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Most B2B websites confuse visitors instead of guiding them. Clear structure helps buyers self-educate, compare solutions, and decide to engage. Build pages that answer questions, establish credibility, and make taking the next step obvious.
See playbook
