Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.
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Store information in browsers to track user behaviour across visits and enable personalised experiences without requiring login for every interaction.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Broken tracking means flying blind. Proper implementation shows exactly which traffic converts, which campaigns deliver ROI, and where to double down. Measurement makes optimisation possible.
See playbook
