Design downloadable resources, tools, or assessments that solve real problems and qualify leads effectively for your sales team.
Most lead magnets are generic ebooks nobody wants. They're too broad, too basic, or too promotional. Strong lead magnets solve a specific, immediate problem that your ICP faces a calculator, a template, a diagnostic tool. The best lead magnets are so valuable people would pay for them. They also qualify leads by attracting the right people and repelling the wrong ones. This chapter shows you how to design lead magnets that your ICP actually wants, deliver immediate value, and naturally lead to your paid solution.
Configure calendar tools that make booking calls effortless for prospects whilst integrating smoothly with your CRM for automatic tracking.
Capture mechanisms turn anonymous traffic into known leads you can follow up with. Make it easy for prospects to signal interest at any moment in their journey without creating friction or annoying people.
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All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Webflow builds custom websites visually without code, offering designer control, CMS capabilities, and hosting for professional web projects.
Unbounce creates landing pages with drag-and-drop building, A/B testing, and dynamic text replacement optimised for paid advertising conversion.
Instapage builds post-click landing pages with A/B testing, personalisation, and collaboration features for paid advertising campaigns.
Leadpages builds landing pages, pop-ups, and alert bars quickly with templates and basic A/B testing for lead generation campaigns.
Justuno captures email addresses and reduces abandonment through pop-ups, banners, and exit-intent offers with advanced targeting and testing.
Require email addresses in exchange for valuable content to generate leads whilst ensuring the asset provides enough value to justify the friction.
Offer specific downloadable resources related to blog content to convert readers into leads by providing deeper value on topics they're already interested in.
Document your ideal customer's role, goals, and challenges to tailor messaging and prioritise features that solve real problems they actually pay for.
Articulate the specific outcome customers get from your solution to communicate why they should choose you over doing nothing or using alternatives.
