Buyer persona

Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.

Track campaign performance precisely by appending parameters to URLs that identify traffic sources, mediums, and campaigns in your analytics.

Drive acquisition and expansion through product experience where users discover value before sales conversations and upgrade based on usage.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Scale through partner relationships where other companies distribute your product to their customers in exchange for commissions or reciprocal value.

Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.

Win customers through direct sales conversations where reps guide prospects from discovery to close with personalised solutions and relationship building.

Store raw data from all business systems in one place to run analyses and build reports that combine information across marketing, sales, and product.

Focus resources on high-impact business mechanisms where small improvements generate disproportionate results across the entire customer journey.

Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.

Structure experiments around clear predictions to focus efforts on learning rather than random changes and make results easier to interpret afterward.

Attract prospects through valuable content that solves real problems, building trust and generating qualified leads who approach you.

Assemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.

Measure which marketing activities drive desired outcomes to allocate budget toward channels that actually generate revenue instead of vanity metrics.

Plan how you'll reach customers and generate revenue by choosing channels, pricing, and sales models that match your product and market reality.

Organise the tools that capture leads, nurture prospects, and measure performance to automate repetitive work and connect customer data across systems.

Build self-reinforcing systems across demand generation, funnel conversion, sales pipeline, and customer value that create continuous momentum.

Block extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.

Automate multi-touch email campaigns that adapt based on recipient behaviour to nurture leads consistently without manual follow-up from reps or marketers.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.