Founder-led growth

Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.

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Definition

Founder-led growth

Build distribution through your personal brand and network where your expertise and story attract customers who trust you before your company.

Why this matters

Example 1

Example 2

Example 3

How to apply

Founder-led growth

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

Playbooks

Read more in the growth playbook

Playbook

Compound growth

Meet Random Rick, Specialist Steve and Solid Sarah. See three approaches to growth and why only one compounds. Understand the model that shows how improvements multiply. Apply systematic thinking to double revenue.

See playbook
Compound growth