Founder-led growth

Calculate your true growth trajectory by measuring the rate at which your business grows when gains build on previous gains over multiple periods.

Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.

Analyse profit per customer to determine if your business model works at scale before investing heavily in growth and customer acquisition.

Calculate how much pipeline you need relative to quota to ensure you generate enough opportunities to hit revenue targets despite normal conversion rates.

Define events that start automation workflows so the right message reaches people at the right moment based on their actual behaviour not arbitrary timing.

Apply disciplined experimentation across the entire customer lifecycle, optimising every stage through rapid testing and data-driven iteration.

Unify customer data from every touchpoint to create complete profiles that power personalised experiences across marketing, sales, and product.

Track predictable yearly revenue from subscriptions to measure business scale and growth trajectory in B2B SaaS and recurring revenue models.

Focus effort on the 20% of activities that drive 80% of results, systematically eliminating low-yield work to maximise output per hour invested.

Connect triggers to actions across systems so repetitive tasks happen automatically and teams can focus on work that requires judgement instead of admin.

Achieve the state where your product solves a genuine, urgent problem for a defined market that's willing to pay and actively pulling your solution in.

Track how fast your pipeline of ready-to-buy leads grows to forecast sales capacity needs and spot when lead quality or sales efficiency changes.

Identify and leverage limitations as forcing functions that drive creative problem-solving and strategic focus.

Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.

Credit the channel that introduced prospects to your brand to measure awareness efforts and understand which top-of-funnel activities start customer journeys.

Diagnose and break through stagnation by identifying which business mechanisms have reached capacity and require new approaches.

Maintain an unchanged version in experiments to isolate the impact of your changes and prove causation rather than correlation with external factors.

Navigate competing priorities and secure buy-in by systematically understanding, influencing, and aligning internal decision-makers toward shared goals.

Track predictable monthly subscription revenue to monitor short-term growth trends and make faster decisions than waiting for annual revenue reports.

Design experiments that answer specific questions with minimum time and resources to maximise learning velocity without over-investing in unproven ideas.