Conduct structured conversations with customers to uncover problems, motivations, and decision processes that surveys and analytics can't reveal.
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Conduct structured conversations with customers to uncover problems, motivations, and decision processes that surveys and analytics can't reveal.
Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.
Most customer research produces vague observations that sit in slides nobody reads. Proper research uncovers specific pain points, validates assumptions, and reveals what actually drives buying decisions. Learn to run research that produces actionable insights, not just interesting quotes.
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