Concepts explained from one marketer to another

Core concepts explained for sustained growth

Tools illustration

Utilisation Rate

Measure the efficiency of resource usage to optimise operational performance.

T-shape Marketer

Develop a breadth of knowledge in various marketing disciplines and depth in one or two.

Landing Page

Optimise this crucial page to convert a higher percentage of visitors into leads or customers.

Lifetime Value (LTV)

Predict the net profit attributed to the entire future relationship with a customer.


Build a network of external links to enhance your site’s authority and search ranking.


Set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound.

OMTM (One Metric That Matters)

Focus on the single most important metric that aligns with your growth goals.


Analyse and reduce the rate at which customers stop using your service or product.


Utilise available resources to maximise the impact and efficiency of your efforts.


Visualise user behaviour on your website to optimise for better engagement and conversion.

Customer Acquisition Costs (CAC)

Evaluate the expense involved in acquiring a new customer to optimise marketing spend.

Pomodoro Technique

Break work into intervals, traditionally 25 minutes in length, to improve mental agility.

Eisenhower Matrix

Prioritise tasks by urgency and importance to maximise productivity.

Viral Marketing

Create content that is compelling enough to be shared widely, quickly escalating brand exposure.

Buffer Time

Integrate intentional breaks between tasks to enhance focus and prevent burnout.


Use this technique to clear mental clutter and gain pristine clarity of thought.

Marketing Automation

Use software to automate your marketing activities and streamline customer interactions.

Scope creep

Invest in paid advertising to secure prominent placement in search engine results.

Research (Qualitative & Quantitative)

Combine data types to gain comprehensive insights into market trends and consumer behaviour.


Re-engage users who have shown interest in your product but have not yet converted.

Inbound Marketing

Attract customers through relevant content and adding value at every stage in their journey.


Organise your pending tasks effectively to streamline prioritisation and execution.

Fire Break

Implement strategic pauses in your workflow to reassess priorities and prevent burnout.


Outline a strategic plan that defines a path to achieving long-term goals and objectives.

Guest post

Contribute content to other websites to tap into new audiences and build domain authority.

User Experience (UX)

Design your product to provide a seamless and satisfying experience for users.


Learn to convert an interested party into an active user through effective engagement strategies.

Beach Head Market

Identify and capture a focused market segment to establish a stronghold and expand.

Issues Tracker

Cultivate a mindset that thrives on challenge and sees failure as a springboard for growth.

Search Engine Advertising (SEA)


Track the effectiveness of online marketing campaigns using UTM parameters in URLs.

A/B testing

Gauge the performance of two variants in your campaign to optimise user response.

Call-to-Action (CTA)

Create impactful prompts that incite your audience to move further down the funnel.

Stakeholder Management

Strategically manage the relationship with those invested in your project’s success.


Harness the power of structured query language to manage and manipulate your databases efficiently.

BOFU (Bottom of the Funnel)

Learn to convert prospects at the final decision-making stage into customers.

Sales Funnel

Visualise the process of turning leads into customers to refine sales strategies.

Standard Operating Procedure (SOP)

Establish a set of step-by-step instructions to achieve efficiency in operations.


Protect your digital assets by implementing robust security protocols and systems.

Async Work

Master the art of asynchronous work to boost productivity across different time zones.

Content Marketing

Develop and share valuable content to attract and retain a clearly defined audience.

Traction (Marketing Channels)

Identify and utilise the channels that most effectively acquire customers.

Affiliate Marketing

Explore leveraging partnerships to promote your offerings and boost revenue.

Growth Hacking

Employ creative, cost-effective strategies to acquire and retain customers rapidly.

Gmail Filters

Master email management by setting up filters to automatically organise your inbox.

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

MOFU (Middle of the Funnel)

Engage and nurture leads who are considering your product or service.


Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Chrome Extensions

Utilise browser extensions to augment your online efficiency and workflow.

Focus Blocks

Designate uninterrupted time slots for deep work to boost efficiency and output.


Craft compelling copy that persuades your audience to take specific actions.

Lead Magnet

Offer valuable information or service to potential customers in exchange for contact information.


Implement strategies to keep your current customers engaged and loyal to your brand.


Identify potential customers who have shown interest in your product or service.

Product-market fit

Achieve the ideal symbiosis where your product satisfies a strong market demand.

TOFU (Top of the Funnel)

Attract a broad audience to your brand through wide-reaching marketing strategies.


Identify leads that are more likely to become customers based on their engagement level.

Two-factor authentication

Enhance account security by requiring two forms of identification upon login.


Implement short, time-boxed periods to complete work and review progress in agile frameworks.


Discover how to enhance project management with iterative, adaptable planning and execution.

Aha Moment

Understand the pivotal experience that turns users into ardent advocates of your product.


Utilise cues to trigger specific behaviours, aiding in habit formation and customer retention.

Search Engine Optimisation (SEO)

Optimise your online content so that search engines show it as a top result.