Fill the top of the funnel with qualified intent. Positioning, channels, and campaigns that draw the right buyers to your site rather than chasing them.
Fill pipeline every week
Lower CPL with intent tiers
Scale without random bets
For B2B marketers with 3+ years experience
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
45min
video course
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
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Spiky tests, blown budgets, and no clue which clicks will ever convert.
“Try everything” channel chaos
High CPL, low intent
Pipeline dries up quarterly
Channels unlock like game levels—laser-focused plays first, broad only when math works.
Intent-tiered channel ladder
Stable, forecastable spend
Traffic matches buyer stage
Traffic is the lifeblood of any online business, but not all traffic is created equal. In this module, we'll explore how to generate qualified traffic that converts into leads and customers. You'll learn how to identify the right traffic channels, optimise your website and content for engagement, and track your progress to ensure you're on the right track.
Lead generation tools help B2B businesses identify, engage, and convert potential clients through prospecting, outreach, and website lead capture.
Read tool guide
Stop “spray-and-pray” channel tests and pick one pipeline-filling play you can actually afford, scale, and prove—so every euro in ad spend (or cold-outreach hour) lands where intent and volume meet.
See guide
Build a 90-day LinkedIn engine that turns profile lurkers into booked calls—no ads, no spam, no posting ten times a day.
See guide.png)
Build an outbound machine that books sales-ready meetings on autopilot—without spamming, blacklisting, or burning brand goodwill.
See guide
Turn ad spend into pipeline—not vanity clicks—by matching the right hook to the buyer’s awareness stage, structuring campaigns for insight, and scaling only what proves profit.
See guide
Discover the 19 traction channels that successful startups use to systematically acquire customers and scale efficiently.
Learn the growth hacking frameworks that power today’s fastest-growing companies by testing, iterating, and optimising strategies.
Explore case studies of startups that achieved breakout growth using scalable, repeatable growth strategies and innovative tactics.
Master proven strategies to attract consistent traffic, engage your ideal audience, and grow your business online.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
Turn your expertise into a thriving business by building a loyal audience and selling with proven strategies.
Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.
Kanbox turns LinkedIn into a streamlined, end-to-end revenue engine for B2B marketers—combining advanced scraping, message automation and a live Kanban pipeline in one workspace.
Build a laser-focused prospect list that lands in primary inboxes—without blowing your budget.
Estimate your cost per lead or cost per acquisition to know what traffic channels are financially viable.
Your campaign is only as strong as its hook. Nail the angle before you touch the ad platform.
Decide what phase of growth you’re in to determine how aggressive or foundational your traffic mix should be.
Lock in domain, DNS, inbox warm-up and sending volumes before you write a single email.
Get a structured overview of common B2B traffic channels, grouped by type and how they behave.
Short, specific, and relevant messages get replies—templates don’t.
Structure your campaign across multiple touchpoints using email, LinkedIn or both.
Create content that’s relevant to your ICP and builds credibility, not vanity metrics.
Don’t just run ads—learn from them. Use metrics to improve, not just report.
Optimise your outreach by measuring what matters—opens, replies, and conversions.
Your profile is not a CV—it’s a landing page. Optimise it to attract and convert the right people.
Ad creative determines whether your audience stops to look or keeps scrolling past.
Structure your ad campaigns to test systematically, spend wisely, and scale what works.
Map every ad group to the right awareness stage so your ads meet minds, not eyeballs.
Use profile views as a trigger to start warm conversations without cold outreach.
Before you post, build visibility by engaging with relevant content and people.
Know when it’s time to expand your traffic mix versus going deeper on what’s already working.
Craft CTAs that drive engagement and action across platforms.
Create high-quality content that drives traffic, builds authority, and converts.
Master CPM, CPC, CPA for smarter ad spend.
Attract and convert leads with educational, value-driven inbound marketing.
Spark conversations via tailored email, call or LinkedIn with prospects who match your ICP.
Harness the power of Search Engine Advertising for fast, measurable growth.
Show simple ads to your ideal buyers so they discover you early.
Drive traffic and sales with partnerships through affiliate marketing.
Re-target past visitors with capped, tailored ads to lift conversions.
Improve rankings and organic visibility with actionable SEO techniques.
Track campaign performance with clear and precise UTM tagging.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
As a Pipedrive consultant, it really helped me to better understand the fundamentals of the sales process and all the levers I can use to impact revenue growth for my clients (and myself off course)
Understand the full growth engine in 45 minutes and spot the levers you can pull tomorrow.
45 min
English
English, Dutch
Join the 12-week B2B Growth Programme for marketers who want a compound, repeatable path to stronger pipeline without hiring more staff.
See 12-week outline
For B2B marketers with 3+ years experience
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