After download, send a nurture sequence that delivers on the promise. Share related content, address common questions, show case studies and invite them to book a call when they're ready.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
