Run retention campaigns

Retention campaigns keep customers engaged. Send monthly value summaries, quarterly check-ins, feature announcements, best practice tips and success stories that remind them why they bought.

Run retention campaigns

Introduction

Conclusion

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4

Score customer health

Health scoring predicts churn. Track product usage frequency, feature adoption breadth, support ticket sentiment, payment delays and engagement drop-offs. Score accounts red-yellow-green for prioritisation.

Playbook

Customer retention

Build a retention framework that identifies why customers leave. Analyse churn patterns to find root causes. Create engagement campaigns. Score customer health to flag at-risk accounts early.

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Customer retention
Tools

Relevant tools

HubSpot
Tool

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Customer.io
Tool

Customer.io

Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.

Notion
Tool

Notion

All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.

Growth wiki

Growth concepts explained in simple language

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