Health scoring predicts churn. Track product usage frequency, feature adoption breadth, support ticket sentiment, payment delays and engagement drop-offs. Score accounts red-yellow-green for prioritisation.
Win-back campaigns recover lost revenue. Wait 60-90 days after churn, share product improvements they requested, offer limited-time discounts and make the return easy with fast reactivation.
Build a retention framework that identifies why customers leave. Analyse churn patterns to find root causes. Create engagement campaigns. Score customer health to flag at-risk accounts early.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
