Expansion campaigns target high-potential accounts. Send personalised emails showing upgrade benefits, use in-app prompts at key moments, create sales plays for CSMs and offer limited-time incentives.
Identify expansion opportunities by analysing usage data. Set automated triggers for buying signals. Develop upsell frameworks that frame growth as mutual benefit. Run targeted expansion campaigns.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
