Homepage best practices

Your homepage has 5 seconds to communicate value. Use a clear headline that states the outcome, a subhead that explains how, social proof that builds trust and a CTA that drives action.

Homepage best practices

Introduction

Conclusion

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About page that builds trust

About pages aren't just company history. They're trust-building opportunities. Show team credentials, case study results, client logos, awards and proof that demonstrates you can deliver.

Playbook

Website

Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.

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Website
Tools

Relevant tools

Webflow
Tool

Webflow

Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.

Figma
Tool

Figma

Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.

Hotjar
Tool

Hotjar

Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.

Growth wiki

Growth concepts explained in simple language

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