Your homepage has 5 seconds to communicate value. Use a clear headline that states the outcome, a subhead that explains how, social proof that builds trust and a CTA that drives action.

About pages aren't just company history. They're trust-building opportunities. Show team credentials, case study results, client logos, awards and proof that demonstrates you can deliver.
Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.
See playbook