About pages aren't just company history. They're trust-building opportunities. Show team credentials, case study results, client logos, awards and proof that demonstrates you can deliver.

Contact pages should remove friction from booking. Show your calendar availability, use short forms, provide multiple contact options and make the next step crystal clear.
Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.
See playbook