Introduction
About pages are often an afterthought. Companies fill them with history timelines, founder bios, and corporate values that prospects don't care about. But buyers visit about pages when they're evaluating trust. They want to know: Do you understand my world? Have you solved this before? Are you credible? A strong about page bridges the gap between "this solution looks interesting" and "I trust these people to deliver." This chapter shows you how to structure an about page that builds confidence, demonstrates expertise, and differentiates you from competitors without resorting to generic corporate speak.
