Lead nurture moves prospects from awareness to consideration. Send 5-7 emails over 3-4 weeks that address pain points, share case studies, handle objections and surface prospects ready to talk.
Re-engagement campaigns win back leads who went cold. Segment by inactivity period, send special offers or new content, ask if they still want to hear from you and clean non-responders.
Choose the right platform for your needs. Build infrastructure that lets automation scale. Implement lead scoring so sales focuses on hot prospects. Create sequences that educate and convert.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Email and automation platform with strong segmentation and conditional logic, good for B2B nurture when you need power without a full CRM migration.
Messaging platform with fine control over events and segments, good for product led journeys and complex triggers.
