Feature packaging clarifies value. Group features by user role, use case or company size. Put core features in all tiers, differentiate on limits and advanced features.
Pricing presentation affects conversion. Show annual pricing to reduce perceived cost, add Most Popular badges, use customer logos per tier and make CTAs obvious.
Learn pricing strategy fundamentals beyond cost-plus. Implement value-based pricing tied to outcomes. Design Good-Better-Best tiers. Package features so buyers self-select. Present pricing that reduces sticker shock.
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