Use AI to amplify productivity in writing and research. Avoid overspending on capabilities you won't use or falling for empty hype.
AI tools promise to 10x productivity. Most deliver 1.2x. The gap is knowing which tasks AI actually handles well versus which need human judgment. ChatGPT helps with first drafts. Claude handles research and analysis. Perplexity speeds up information gathering. Midjourney generates visuals. But AI can't replace strategy, taste, or customer understanding. This chapter shows you which AI tools actually save time, which tasks to automate versus augment, and how to integrate AI into your workflow without letting it make decisions it shouldn't.
AI assistant for research, outlines, and drafts fast when prompted clearly, excellent for speed and idea generation in daily marketing work.
AI assistant for long-form writing and analysis better than ChatGPT for research, strategic docs, and working with uploaded files.
AI search with citations faster than manual research and more reliable than ChatGPT alone, excellent for content prep and quick fact-checking.
AI research tool indexing your sources excellent for briefing documents, analysing uploads, and getting answers from materials you provide.
On-device transcription for audio and video quick, private, and accurate for meeting notes and content without sending files to cloud services.
Equip sales with proposal software and call recording. Close deals faster without creating admin burden that slows reps down.
The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.
See playbookBlock extended time for cognitively demanding tasks requiring sustained focus, maximising valuable output whilst minimising shallow distractions.
Protect long uninterrupted blocks for deep work that requires concentration by clustering meetings and separating them from creative and analytical time.
Plan content publication in advance to maintain consistency, balance topics, and coordinate promotion rather than scrambling to create content reactively.
