Turn your B2B funnel into a growth machine

Growth isn't about tactics, it's about systems. For 15 years, I have built growth machines where every part works together to compound growth.

Chasing leads

Marketing runs random tactics hoping something sticks. LinkedIn posts, ads, website tweaks, referral chasing. Nothing connects, so nothing compounds. Growth feels chaotic.

B2B funnel

One channel works and drives qualified leads. Marketing hands off to sales, deals close. But you've maxed out that channel and can't grow further without fixing the rest.

Growth machine

Traffic, marketing funnel, sales pipeline, and customer value all optimised and connected. Small improvements in one engine amplify across the system. Growth becomes predictable.

How growth machines work

Portrait Ewoud Uphof by Maikel ThijssenLinkedIn icon

Growth isn't about tactics, it's about systems. For 15 years, I have built growth machines where every part works together to compound growth.

Read my story
Growth operations

A solid foundation for predictable growth

You can't build on a broken foundation. Without solid infrastructure, you're firefighting instead of growing. We'll set up the basics first so everything you build afterwards actually sticks and compounds.

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A solid foundation for predictable growth
Demand generation

Drive 30% more traffic from the same budget

Choose the right channels, improve your ads and targeting, and scale strategically without spreading yourself thin or burning cash.

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Drive 30% more traffic from the same budget
Marketing funnel

A funnel that drives qualified discovery calls

A strong funnel does half the selling. We'll optimise each conversion point so your funnel drives qualified discovery calls for your sales team.

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A funnel that drives qualified discovery calls
Sales pipeline

Help your sales team close 30% more deals

Most marketers hand leads to sales and walk away. Optimise the pipeline like the funnel. Learn to build the assets your sales team needs to close more deals.

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Help your sales team close 30% more deals
Customer value

Increase lifetime value by 30%

Existing customers are your easiest revenue. We'll help you keep them happy, grow relationships over time, and attract more of your best clients.

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Increase lifetime value by 30%
Growth strategy

Run growth independently

Real growth comes from building a system of continuous improvement. We'll teach you how to run structured experiments, make data-driven decisions, and build a culture where your team keeps getting better.

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Run growth independently

Two ways to build your growth machine

Master the system yourself, or hire me to build it for you. Either way, you'll own a growth machine that runs without you (and me).

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Do it yourself video course

Learn to build the machine yourself

Master the proven process through a structured course with templates, frameworks, and real client examples. Build your growth machine step by step: diagnosis, strategy, execution, optimisation.

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Done-for-you consultancy

Let me build the growth machine

I'll diagnose your bottleneck, build your growth machine with documented playbooks, then train your team to run it independently. You own the system, no ongoing retainer required.

Prodos

Mooie Boules

Soft Revolt

Lofty Manner

Suite 702

Koffievoordeel

Cortazu

Snappcar

Smyle

Polaris Growth

Klup

Ligo

Woolsocks

Bridgefund

DoubleSmart

Amberscript

SOPHIA MAE

Kees de Boekhouder

The Talent Institute

Soft Revolt

Suite 702

Lofty Manner

Cortazu

Prodos

Ligo

Mooie Boules

Smyle

DoubleSmart

The Talent Institute

Amberscript

Polaris Growth

Koffievoordeel

Klup

Snappcar

Kees de Boekhouder

Bridgefund

SOPHIA MAE

Woolsocks

Cortazu

Klup

Kees de Boekhouder

DoubleSmart

Suite 702

Polaris Growth

Soft Revolt

Smyle

Lofty Manner

SOPHIA MAE

Bridgefund

Prodos

Koffievoordeel

Snappcar

Mooie Boules

Ligo

Amberscript

Woolsocks

The Talent Institute

B2B growth newsletter

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Practical B2B growth insights for marketers, salespeople, and founders. Real tactics from client work, experiments that moved metrics, and frameworks you can steal. Sent every Friday morning.

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One weekly email in your inbox every Friday morning. Quick enough to read over coffee, valuable enough to share with your team.

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Ideas you can apply today

Actionable growth strategies you can test immediately. Real insights from actually building B2B marketing & sales funnels.

For marketing, sales & founders

Growth insights for anyone driving B2B revenue. Read by marketers, salespeople, and founders who want predictable growth systems.