Contact pages should remove friction from booking. Show your calendar availability, use short forms, provide multiple contact options and make the next step crystal clear.
Service pages need clear structure. Lead with the transformation, explain how you deliver it, show proof with case studies, address objections and end with a strong CTA.
Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.
See playbook
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