Product and service pages

Service pages need clear structure. Lead with the transformation, explain how you deliver it, show proof with case studies, address objections and end with a strong CTA.

Product and service pages

Introduction

Conclusion

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5

Website conversion tactics

Website conversion optimisation finds and fixes friction. Use Hotjar for heatmaps and recordings, identify drop-off points, prioritise fixes by impact and test changes systematically.

Playbook

Website

Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.

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Website
Tools

Relevant tools

Webflow
Tool

Webflow

Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.

Figma
Tool

Figma

Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.

Growth wiki

Growth concepts explained in simple language

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