Define pipeline stages that reflect your actual sales process. From Discovery to Demo to Proposal to Negotiation to Closed-Won, each stage should represent real progress toward the close.

Don’t treat every inbound contact as a deal. Separate leads from pipeline so you can focus your efforts.
Define pipeline stages that match your sales process. Set up deal properties and custom fields that give visibility. Build automation that removes manual work. Connect to marketing and support tools.
See playbook