Pricing presentation matters. Use Good-Better-Best tiers, anchor high with an enterprise option, show value per tier and make the middle option the obvious choice.

Proposal templates speed up sales. Use PandaDoc or DocuSign to create master templates with merge fields, pricing tables, e-signature and approval workflows.
Build proposal structure that wins. Present pricing effectively with clear tiers. Create reusable templates with dynamic fields. Automate generation from CRM. Track when prospects open proposals.
See playbook