Website conversion optimisation finds and fixes friction. Use Hotjar for heatmaps and recordings, identify drop-off points, prioritise fixes by impact and test changes systematically.
Apply homepage best practices that communicate value in five seconds. Design an about page that builds trust. Optimise contact pages. Create service pages that sell. Use conversion tactics to fix friction.
See playbook
Behaviour analytics that reveals where visitors get stuck, combining heatmaps, recordings and quick surveys.
Free behaviour analytics with heatmaps and recordings, good for spotting friction at no cost.
Experimentation platform with testing, heatmaps and rollout tools, good for structured CRO at B2B scale.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
