Tool review & tips

Step-by B2B growth playbooks

The exact walkthroughs I hand to clients: screenshots, checklists, and examples that take you from zero to live.

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Playbook

Dashboard setup

Build dashboards that show what matters. Give your team clarity without noise or vanity metrics. Agree definitions and review insights on a simple schedule.

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Dashboard setup
Playbook

Tracking implementation

Set up funnel tracking that works. Use tag manager and analytics to capture key actions and track what actually drives results across channels, forms and the CRM.

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Tracking implementation
Playbook

Automation tools

Save time and automate repetitive marketing tasks using Zapier, n8n or Make. Move data cleanly and reduce manual effort with small, safe automations that earn back hours.

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Automation tools
Playbook

CRM optimisation

Shape pipelines and stages, standardise fields, automate tasks and alerts, and clean data, so reps know what to do next and reports match reality across teams.

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CRM optimisation
Playbook

AI for marketers

Use AI for research, briefs and QA. Set prompts and review steps, train the team, and track time saved without risking quality. Focus on cases that strengthen the work.

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AI for marketers
Playbook

Upsell opportunities

Spot signals that more value is possible, craft add on offers, set triggers for outreach, and track conversion and revenue so expansion becomes a repeatable habit.

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Upsell opportunities
Playbook

Customer retention

Define onboarding milestones and owners, set health signals and alerts, and run a simple weekly review that catches risk early, proves value delivered, and keeps customers for longer.

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Customer retention
Playbook

Proposal & quotes

Use clear templates that pull data from the CRM, add price and terms blocks, automate approvals and e signature, and track status so deals move forward without copy and paste work.

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Proposal & quotes
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Tool review & tips

Growth wiki

Key concepts and frameworks explained clearly. Quick reference when you need to understand a term, refresh your knowledge, or share with your team.

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