Pricing tiers guide decision-making. Create a basic tier to anchor low, a premium tier to anchor high and make the middle tier the obvious choice with the best value.
Feature packaging clarifies value. Group features by user role, use case or company size. Put core features in all tiers, differentiate on limits and advanced features.
Learn pricing strategy fundamentals beyond cost-plus. Implement value-based pricing tied to outcomes. Design Good-Better-Best tiers. Package features so buyers self-select. Present pricing that reduces sticker shock.
See playbook
