Lead capture forms balance conversion with qualification. Ask for email upfront, use progressive profiling for returning visitors, try multi-step forms for complex offers and always include GDPR consent.
Promote lead magnets across every channel. Optimise landing pages for SEO, share on LinkedIn, add to email signatures, run paid ads and ask partners to promote to their audiences.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
See playbook
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Visual site builder with CMS and clean code export, powerful for marketing teams that want speed and control.
Landing page builder with A B testing and dynamic text, solid for paid traffic when you need fast iteration.
Landing page builder with fast templates, A B testing and collaboration, ideal for campaign pages at speed.
