Promote lead magnets across every channel. Optimise landing pages for SEO, share on LinkedIn, add to email signatures, run paid ads and ask partners to promote to their audiences.
Track the full funnel: landing page conversion rate, lead magnet download rate, lead-to-MQL conversion, MQL-to-SQL conversion and cost per SQL. Optimise stages with the lowest conversion.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
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All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Web analytics that tracks user behaviour and conversions, essential for understanding traffic and lead sources when configured well.
