B2B lead magnets solve specific problems. Guides educate early-stage buyers, templates provide immediate value, tools offer ongoing utility, assessments create personalised insights and webinars build relationships.
High-value lead magnets solve one specific problem completely. Use Alex Hormozi's framework: narrow your avatar, identify their dream outcome, show the path and make it so good they'd pay for it.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
See playbook
