Create valuable lead magnets

High-value lead magnets solve one specific problem completely. Use Alex Hormozi's framework: narrow your avatar, identify their dream outcome, show the path and make it so good they'd pay for it.

Create valuable lead magnets

Introduction

Conclusion

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Design lead capture forms

Lead capture forms balance conversion with qualification. Ask for email upfront, use progressive profiling for returning visitors, try multi-step forms for complex offers and always include GDPR consent.

Playbook

Inbound lead generation

Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.

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Inbound lead generation
Tools

Relevant tools

Figma
Tool

Figma

Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.

ChatGPT
Tool

ChatGPT

AI assistant that helps with research, outlines and rewrites, useful for speed and quality when paired with clear prompts and checks.

Claude
Tool

Claude

AI assistant strong at long form writing and thoughtful analysis, good for working with long documents and sensitive data.

Growth wiki

Growth concepts explained in simple language

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