High-value lead magnets solve one specific problem completely. Use Alex Hormozi's framework: narrow your avatar, identify their dream outcome, show the path and make it so good they'd pay for it.

Lead capture forms balance conversion with qualification. Ask for email upfront, use progressive profiling for returning visitors, try multi-step forms for complex offers and always include GDPR consent.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
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