Track the full funnel: landing page conversion rate, lead magnet download rate, lead-to-MQL conversion, MQL-to-SQL conversion and cost per SQL. Optimise stages with the lowest conversion.
After download, send a nurture sequence that delivers on the promise. Share related content, address common questions, show case studies and invite them to book a call when they're ready.
Choose lead magnet types that match buyer stage. Create offers so valuable buyers would pay for them. Design forms that balance conversion with qualification. Promote across channels. Nurture downloads toward demos.
See playbook
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Free dashboard tool that pulls data from many sources, great for quick reports and shareable views.
