Growth machineGrowth infrastructureHow to choose your growth toolsEquip sales with proposal software and call recording. Close deals faster without creating admin burden that slows reps down.
Sales enablement tools should make selling easier, not add more admin. Proposal software speeds up quotes. Call recording trains reps and captures objections. Email tracking shows who's engaged. Meeting tools streamline scheduling. But too many tools create fragmentation reps jump between platforms, data doesn't sync, and nothing integrates. This chapter helps you choose sales tools that integrate with your CRM, automate busywork, and give reps the information they need to close deals without forcing them to become tool administrators.
All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.
Leadinfo identifies companies visiting your website, shows which pages they viewed, and enriches with contact details for sales prospecting.
Flexible workspace for docs, wikis, and lightweight databases ideal when you need custom systems without heavy project management overhead.
Aircall provides cloud phone system with CRM integrations, call routing, and analytics for sales and support teams working remotely.
Surfe syncs LinkedIn profiles directly into your CRM with one click, capturing contact details, notes, and activities without manual data entry.
Dealfront identifies companies visiting your website, combines with intent data, and enriches with company details for B2B sales prospecting.
.svg.png){kind=logo}
Zoominfo provides comprehensive B2B contact and company data with advanced search, intent signals, and native CRM integration for enterprise sales.
Reply.io combines email, LinkedIn, calls, and WhatsApp into multichannel outreach sequences with AI-powered assistance and team analytics.
Outgrow creates calculators, quizzes, and assessments to engage visitors, capture leads, and personalise recommendations on websites.
The wrong tools waste money and create friction. The right tools compound productivity. Avoid vendor promises and feature bloat. Choose what actually fits your workflow, integrates cleanly, and grows with you.
See playbookAssemble tools that manage pipeline, automate outreach, and track performance to help reps sell more efficiently and managers forecast accurately.
Organise customer and prospect information to track relationships, communication history, and next steps without losing context or duplicating effort.
Log emails, calls, and meetings automatically to understand what drives deals forward and coach reps based on actual behaviour rather than guesswork.
Define pipeline progression steps to standardise how reps advance opportunities and give managers visibility into where deals stall or convert unexpectedly.
