Value-based pricing charges for outcomes. Calculate customer ROI, identify their willingness to pay, price as a percentage of value created and charge more for high-value segments.
Pricing tiers guide decision-making. Create a basic tier to anchor low, a premium tier to anchor high and make the middle tier the obvious choice with the best value.
Learn pricing strategy fundamentals beyond cost-plus. Implement value-based pricing tied to outcomes. Design Good-Better-Best tiers. Package features so buyers self-select. Present pricing that reduces sticker shock.
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