New subscriber welcome flow

Welcome flows are your first impression. Send 3-5 emails over 2 weeks that introduce your brand, share your best content, explain how you help and invite subscribers to take the next step.

New subscriber welcome flow

Introduction

Conclusion

Tools

Relevant tools

HubSpot
Tool

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

ActiveCampaign
Tool

ActiveCampaign

ActiveCampaign combines email marketing, CRM, and marketing automation with sophisticated workflows and lead scoring for B2B companies.

Mailchimp
Tool

Mailchimp

Mailchimp provides email marketing with automation, landing pages, and basic CRM features designed for small businesses and beginners.

Customer.io
Tool

Customer.io

Customer.io sends targeted messages across email, SMS, and push notifications triggered by user behaviour and product data for SaaS companies.

Next chapter

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2

How to design educational nurture sequences

Build trust and authority by teaching prospects how to solve problems, making your solution the obvious next step when they're ready to buy.

Playbook

Lead nurture sequences

Your best leads go cold because you're not in their inbox when they're ready to buy. Nurture sequences solve the timing problem. Stay top of mind with automated follow-up that delivers value, handles objections, and keeps momentum alive between meetings, proposals, and decisions.

See playbook
Lead nurture sequences
Growth wiki

Growth concepts explained in simple language

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