Turn your B2B funnel into a growth machine

Portrait Ewoud Uphof by Maikel ThijssenLinkedIn icon

For 15 years, I've been building growth machines that drive predictable revenue. I've done it for my own businesses and for B2B companies across different industries. How I help build yours:

Read my story
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Understand the system

What is a growth machine?

Learn the complete framework behind B2B growth. Understand the four interconnected engines, how to diagnose bottlenecks, and why fixing the weakest link compounds results.

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Do it yourself video course

Learn to build the machine yourself

Master the proven process through a structured course with templates, frameworks, and real client examples. Build your growth machine step by step: diagnosis, strategy, execution, optimisation.

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Done-for-you consultancy

Let me build the growth machine

I'll diagnose your bottleneck, build your growth machine with documented playbooks, then train your team to run it independently. You own the system, no ongoing retainer required.

B2B growth newsletter

Get weekly growth strategies

Practical B2B growth insights for marketers, salespeople, and founders. Real tactics from client work, experiments that moved metrics, and frameworks you can steal. Sent every Friday morning.

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4-minute read on Fridays

One weekly email in your inbox every Friday morning. Quick enough to read over coffee, valuable enough to share with your team.

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Ideas you can apply today

Actionable growth strategies you can test immediately. Real insights from actually building B2B marketing & sales funnels.

For marketing, sales & founders

Growth insights for anyone driving B2B revenue. Read by marketers, salespeople, and founders who want predictable growth systems.

Framework

Explore the growth machine framework

Growth isn't about tactics, it's about systems. A growth machine consists of 6 interconnecting parts. Learn to diagnose bottlenecks and fix the weakest link first.

Growth topic

Growth operations

Set up the infrastructure that makes full-funnel growth possible: the right tools, clean data, weekly rhythm, and clear customer journey.

Growth topic

Demand generation

Choose the right channels, improve your ads and targeting, and scale strategically without spreading yourself thin or burning cash.

Growth topic

Marketing funnel

Improve landing pages and lead magnets, build email nurture that warms leads, and map the customer journey to find and fix conversion leaks.

Growth topic

Sales pipeline

Build warm-up flows so leads arrive ready, create proposals and collateral that sell, clarify your sales argumentation, and give sales the tools to handle objections and close faster.

Growth topic

Customer value

Maximise the value of every client relationship by improving retention, loyalty, and lifetime revenue.

Growth topic

Growth strategy

Learn how to run A/B tests that actually teach you something, make decisions based on data instead of opinions, build a culture of improvement in your team.

Start building your growth machine

Heading
Do it yourself video course

Learn to build the machine yourself

Master the proven process through a structured course with templates, frameworks, and real client examples. Build your growth machine step by step: diagnosis, strategy, execution, optimisation.

Heading
Done-for-you consultancy

Let me build the growth machine

I'll diagnose your bottleneck, build your growth machine with documented playbooks, then train your team to run it independently. You own the system, no ongoing retainer required.