Proposal structure that wins

Winning proposals follow a clear structure. Start with the problem you solve, present your solution, show pricing with clear tiers, add social proof and end with obvious next steps.

Proposal structure that wins

Introduction

Conclusion

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Present pricing effectively

Pricing presentation matters. Use Good-Better-Best tiers, anchor high with an enterprise option, show value per tier and make the middle option the obvious choice.

Playbook

Proposal & quotes

Build proposal structure that wins. Present pricing effectively with clear tiers. Create reusable templates with dynamic fields. Automate generation from CRM. Track when prospects open proposals.

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Proposal & quotes
Tools

Relevant tools

PandaDoc
Tool

PandaDoc

Proposal and document tool with templates, pricing tables and e signature that speeds closing.

DocuSign
Tool

DocuSign

E signature platform with robust templates and audit trails, trusted for closing deals cleanly and quickly.

Figma
Tool

Figma

Collaborative design tool for layouts and assets, great for landing pages, ads and quick iteration with stakeholders.

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Growth concepts explained in simple language

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