Winning proposals follow a clear structure. Start with the problem you solve, present your solution, show pricing with clear tiers, add social proof and end with obvious next steps.

Pricing presentation matters. Use Good-Better-Best tiers, anchor high with an enterprise option, show value per tier and make the middle option the obvious choice.
Build proposal structure that wins. Present pricing effectively with clear tiers. Create reusable templates with dynamic fields. Automate generation from CRM. Track when prospects open proposals.
See playbook