Analyse churn patterns

Churn analysis uncovers patterns. Segment by churn reason (product fit, price, support, competition), time to churn, customer profile and identify which segments churn most and why.

Analyse churn patterns

Introduction

Conclusion

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3

Run retention campaigns

Retention campaigns keep customers engaged. Send monthly value summaries, quarterly check-ins, feature announcements, best practice tips and success stories that remind them why they bought.

Playbook

Customer retention

Build a retention framework that identifies why customers leave. Analyse churn patterns to find root causes. Create engagement campaigns. Score customer health to flag at-risk accounts early.

See playbook
Customer retention
Tools

Relevant tools

HubSpot
Tool

HubSpot

All in one CRM with marketing, sales and service, strong when you want one system that teams adopt.

Amplitude
Tool

Amplitude

Product analytics for events, funnels and cohorts, useful when you need to see how users move and where they drop in product journeys.

Notion
Tool

Notion

All in one workspace for docs, wikis and lightweight databases, ideal for playbooks and knowledge.

Growth wiki

Growth concepts explained in simple language

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